Music Video – 2012 – Director and Editor
“Gordon Voidwell teamed up with NYC’s Kids Table production crew for his new track “XO Boyfriend” to create a music video that draws from Whitney Houston’s “How Will I Know” video. The styling, choreography, set design, and photography all take cues from Whitney’s mid-80’s classic. The homage was filmed in a hot Brooklyn warehouse in the summer of 2011, but GV had been keeping it under wraps until the right moment, which unfortunately arose this week with the untimely passing of the legendary singer.
In regards to the concept of the video, director Steve Pristin says “Gordon Voidwell’s music and style is often compared to artists of the 80’s — rather than fight that notion I wanted to fully embrace it, while paying homage to one of the most iconic musicians and music videos of the 1980’s. Growing up, in my home, Whitney Houston was viewed with a reverence unmatched – she will be deeply missed.”
Gordon Voidwell, who just this past week released his brand new MalcolmXXXMclaren mixtape added, “It’s amazing to think that in 48 short years, Whitney Houston covered the entire range of human emotion through music. From epic love ballads to 808-driven synthpop to gospel music, her voice spoke the complexity and depth of being human. On a selfish level, I’m saddened to think there will never be any new Whitney Houston music. She’s inspired a lot of what i do.”